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Brand story

Our Brand:

New York is not only the home base for nuhü division, but the vibrant city is also the main source of inspiration for our colorful brand. Every stitch of our loungewear collection is sustainable and is imbued with the vivid colors and spirit of the city – an expression of individuality and diversity that is also aspirational and coveted.  

The main pillars of nuhü division are: 

Color / New York Style / Sustainability 

The nuhü story finds its inspiration in the many colors that make up New York City. We use color as a metaphor to capture the dynamics and diversity of the city. The spirit of the city - its soul, stories, and every facet - is captured in color. From yellow taxis to brownstone walkups and tomato-red late-night pizza, color tells a story on every street corner and the nuhü division collection is our love letter to New York City. Loungewear that reflects the whole metropolis, street style that is bright and beautiful, as vivid as the city itself. 

 

DISCOVER YOUR COLORS

We invite anyone and everyone to discover your color. We want to focus on the idea of self-expression and telling your story through what you wear, making sustainability and color a core part of the nuhü message. Each garment is stamped with these unique color codes as a seal of individuality you can wear with pride.  

 

SUSTAINABLE LOUNGEWEAR FOR EVERYONE

As part of our core mission, every piece is made with high quality production, eco-friendly manufacturing, and packaged with zero plastic! Yes, ZERO plastic! The materials are durable French Terry, Jersey, and Jacquard Towel Terry and are made from OCS certified organic and recycled cotton, and colored with low-impact, non-toxic dyes. It’s perfect for those looking for a luxurious leisure experience without sacrificing our planet! 

We also believe that everyone should enjoy street style that also does the planet some good. Consuming fashion is a part of the greater story for all, and through nuhü division customers can partake in the vibrant narrative of fashion with a purpose. It’s about bringing affordable and sustainable street style to everyone.

 

SO, TAKE ANOTHER LOOK AT THE CITY.
WHAT’S YOUR STORY?
WHAT’S YOUR HÜ?

THEN SAY IT WITH NUHÜ DIVISION.