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About us

About us

OUR BRAND

OUR BRAND

New York is not only the home base for nuhü division, but the vibrant city is also the main source of inspiration for our colorful brand. Every stitch of our loungewear collection is sustainable and is imbued with the vivid colors and spirit of the city – an expression of individuality and diversity that is also aspirational and coveted.

THE MAIN PILLARS OF HUE DIVISION ARE:

  • Color
    Color
  • New York
    New York
  • Sustainability
    Sustainability
I <3 New York

I <3 New York

The nuhü division story finds its inspiration in the many colors that make up New York City. We use color as a metaphor to capture the dynamics and diversity of the city. The spirit of the city - its soul, stories, and every facet - is captured in color. From yellow taxis to brownstone walkups and tomato-red late-night pizza, color tells a story on every street corner and the nuhü division collection is our love letter to New York City. Loungewear that reflects the whole metropolis, street style that is bright and beautiful, as vivid as the city itself. 
    DISCOVER YOUR COLORS

    DISCOVER YOUR COLORS

    We invite anyone and everyone to discover your color. We want to focus on the idea of self-expression and telling your story through what you wear, making sustainability and color a core part of the message. Each garment is stamped these unique color codes as a seal of individuality you can wear with pride. 

      SUSTAINABLE LOUNGEWEAR FOR EVERYONE

      Brand Story

      SUSTAINABLE LOUNGEWEAR FOR EVERYONE

      As part of our core mission, every piece is made with high quality production, eco-friendly manufacturing, and packaged with zero plastic! Yes, ZERO plastic! The material is durable French terry and made from OCS certified organic and recycled cotton, and colored with low-impact, non-toxic dyes. It’s perfect for those looking for a luxurious leisure experience without sacrificing our planet! We also believe that everyone should enjoy street style that also does the planet some good. The idea that consuming fashion is just a part of the greater story for all, and through nuhü division, customers can partake in the vibrant narrative of fashion with a purpose. It’s about bringing affordable, sustainable street style to everyone.

      Just a few of our inspirations:

      • Yellow taxis
      • Emerald Central Park
      • Brownstone walkups
      • Tomato-red on late-night pizza
      • The sage green hue of the Hudson River

      So take another look at the city.
      What’s your story?
      What’s your hü?

      So take another look at the city.<br> What’s your story?<br>What’s your hü?

      Then say it with nuhü division.

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