About us
OUR BRAND
New York is not only the home base for nuhü division, but the vibrant city is also the main source of inspiration for our colorful brand. Every stitch of our loungewear collection is sustainable and is imbued with the vivid colors and spirit of the city – an expression of individuality and diversity that is also aspirational and coveted.
THE MAIN PILLARS OF HUE DIVISION ARE:
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Color
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New York
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Sustainability
I <3 New York
The nuhü division story finds its inspiration in the many colors that make up New York City. We use color as a metaphor to capture the dynamics and diversity of the city. The spirit of the city - its soul, stories, and every facet - is captured in color. From yellow taxis to brownstone walkups and tomato-red late-night pizza, color tells a story on every street corner and the nuhü division collection is our love letter to New York City. Loungewear that reflects the whole metropolis, street style that is bright and beautiful, as vivid as the city itself.
DISCOVER YOUR COLORS
We invite anyone and everyone to discover your color. We want to focus on the idea of self-expression and telling your story through what you wear, making sustainability and color a core part of the message. Each garment is stamped these unique color codes as a seal of individuality you can wear with pride.
Brand Story
SUSTAINABLE LOUNGEWEAR FOR EVERYONE
As part of our core mission, every piece is made with high quality production, eco-friendly manufacturing, and packaged with zero plastic! Yes, ZERO plastic! The material is durable French terry and made from OCS certified organic and recycled cotton, and colored with low-impact, non-toxic dyes. It’s perfect for those looking for a luxurious leisure experience without sacrificing our planet!
We also believe that everyone should enjoy street style that also does the planet some good. The idea that consuming fashion is just a part of the greater story for all, and through nuhü division, customers can partake in the vibrant narrative of fashion with a purpose. It’s about bringing affordable, sustainable street style to everyone.
Just a few of our inspirations:
- Yellow taxis
- Emerald Central Park
- Brownstone walkups
- Tomato-red on late-night pizza
- The sage green hue of the Hudson River
So take another look at the city.
What’s your story?
What’s your hü?
